Oct 19, 2017
Digitally native | Rights-holders look to replicate NBA’s success in China

NBA seen as go-to template for breaking China Important to embrace expat Chinese communities in home country rst Only a handful of Premier League teams have Tmall stores China’s...

Read more
Oct 11, 2017
Made for sharing | Spurs partners with NFL for new stadium build

• NFL paying undisclosed amount towards building programme • Stadium more customised for NFL than any other in the UK • Partnership will help with cross promotion of brands...

Read more
Sep 11, 2017
It’s Time Our Women’s Sports Teams Receive The Commercial And Media Recognition They Deserve

Being the female CEO of a sports marketing agency, I’m delighted at how much attention women’s sport has attracted this summer. The England women’s cricket team thrilled us at...

Read more
Sep 06, 2017
Football’s preseason season is a major money-spinner for some many clubs are global names and can reap financial rewards in the summer

The culmination of the fifth International Champions Cup (ICC) in Singapore last month brought the curtain down on the main pre-season period for the big European football clubs. Pre-season...

Read more
Jul 04, 2017
Manchester United appoint former Yahoo and Sony boss Phil Lynch as chief executive of media

Manchester United have hired former Yahoo and Sony Pictures executive Phil Lynch as their new chief executive of media as the club looks to roll out its international television...

Read more
Jun 28, 2017
Supporting Women’s Sports Week

As one of only a few female CEOs in the sport business industry, I’m delighted to see the positive response that Women Sports Week has received this week. I...

Read more
Jun 26, 2017
Why Sky Sports isn’t panicking about the big TV turn off from live sports to Snapchat and co

That younger audiences are more likely to watch highlights on Snapchat than they are full match on Sky Sports is a moot point for the broadcaster, one it believes...

Read more
Jun 22, 2017
What is sports marketing in 2017/18?

“Sport is now the only potential discipline where you can engage very high numbers of people. It still provides one of the few moments that is broadcast live where...

Read more
May 23, 2017
A blurring of the lines: how football clubs like Manchester United are evolving into media owners

  Manchester United’s focus on developing its MUTV channel reflects the changing economics of top flight sport and the increased importance of direct revenues and audience data from OTT...

Read more
Apr 19, 2017
Fifa struggles to score sponsors

LONDON // The next Fifa World Cup kicks off on June 14 in Russia next year and still two thirds of the sponsorship slots remain unsold. As Fifa was...

Read more