Jul 20, 2015
Everybody Loves An Underdog
Heading into the final day of the 2015 Open Golf Championship at the history-laden St. Andrews Golf Club, something truly remarkable is occurring. Amateur Irish golfer Paul Dunne, a...
Feb 16, 2015
Are there any bad boys in sport?
In the first of two articles on our blog, our insight executives, Romain Beauval and Simon Burt, look at whether brands are missing out on an opportunity when using sporting endorsements…...