Premier Podcasts deliver 400,000 downloads per month across all shows.

Other male focus media, such as Nuts and Zoo magazines deliver 609,000 and 392,000 readers respectively (NRS all adult 07/10 – 06/11).

The 400,000 downloads, however are delivered direct to the user who are actively engaged.

Unlike other media formats, the listener has specifically chosen the content and is therefore a perfect opportunity for sponsors to target customers as they are fully tuned in.

Podcasts deliver radio advertising in a digital modern age:
- more engaging due to niche interest.
- delivering pull content (fans actively download and playback).
- rather than push content of traditional radio, Premier Podcasts are the most popular on the internet and on iTunes.

Sponsoring a spot on one of our podcast shows is an average of between £300-£500.