We create, build and activate branded social media assets that turn stadium audiences into Detonation Crowds‚ for fan-fueled word-of-mouth.

Match-day stadia are home to hundreds of thousands of content-hungry fans, each with their own social networks of friends on Facebook alone.  Through Project PRIME and in response to massive fan demand, we are working towards turbocharging in-stadia mobile bandwidth.  This will enhance the fan experience and unlock a new social media pipeline for rights holders and brands.

We will use our formidable in-stadia media to drive awareness and uptake of social media assets – aka SR-FanApps – giving fans the content they want and want to share, from simple photo-sharing apps to Man Of The Match voting to in-depth fan channels.

This is about creating new, value-based communication channels between brands, rights holders and fans.

The Stadium Is Just The Start.