WHAT IS digiTAR? (DIGIBOARD TRACKING & REPORTING)

 

The global audience intelligence services

 

DigiTAR is an international audience tracking and performance research system.

 

System capabilities:
- Reports global audience delivery in sport based on In-Home TV viewing data
- Delivers viewing data by international League / market / club / fixture
- Optimise media investment in sport by assessing which sport, competition, team and fixture delivers audience in your key markets best
- Offers comparable media metrics to assess cost efficiency of sports advertising/sponsorship against local TV buying

 

Key benefits:
- Reports on UK exposure gained from existing/potential partnerships
- Reports on International exposure gained from existing/potential partnerships
- Provides evidence for possible reallocation of media investment in football advertising
- Delivers ACTUAL viewing data. No estimates. No averages like other sports marketing data systems

 

Digitar delivers valuable insight for both club and brand looking to maximise effectiveness of digital perimeter board signage and club partnerships.

DigiTAR applies media metrics to maximising the value of digital perimeter signage/shirt sponsorship.

This can bring tangible benefits for clubs and their partners
- Optimise media delivery
- Helps understand what clubs perform best in international markets of interest
- Helps understand what fixtures (by club) deliver audiences in international markets of interest.

Campaign analysis tool:
- Brand exposure duration
- Male GRPS by market
- Male CPRP by Market
- Media Value

Campaign planning to establish broadcast footprint
- Live transmission schedule by market
- By channel
- By time