IN THE PRESS

Jun 26, 2017
Why Sky Sports isn’t panicking about the big TV turn off from live sports to Snapchat and co

That younger audiences are more likely to watch highlights on Snapchat than they are full match on Sky Sports is a moot point for the broadcaster, one it believes...

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Jun 22, 2017
What is sports marketing in 2017/18?

“Sport is now the only potential discipline where you can engage very high numbers of people. It still provides one of the few moments that is broadcast live where...

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May 23, 2017
A blurring of the lines: how football clubs like Manchester United are evolving into media owners

  Manchester United’s focus on developing its MUTV channel reflects the changing economics of top flight sport and the increased importance of direct revenues and audience data from OTT...

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Apr 19, 2017
Fifa struggles to score sponsors

LONDON // The next Fifa World Cup kicks off on June 14 in Russia next year and still two thirds of the sponsorship slots remain unsold. As Fifa was...

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Mar 07, 2017
Our CEO talks about whether football has a gambling problem after Piegate

Who knew that a non-league footballer eating a pie on live TV would catapult British football into a crisis about its relationship with betting brands? It certainly is a...

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Nov 28, 2016
Euroleague Basketball Launches Digital Platform with FMCG Brand 7DAYS

Euroleague Basketball and Chipita-owned bakery brand 7DAYS have teamed up to launch a new digital platform for sports fans that enables users to access exclusive content, vote on the...

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Sep 13, 2016
How Manchester United’s Paul Pogba transfer rewrote the rules of sports marketing

Paul Pogba’s move to Manchester United from Juventus, announced on Tuesday (9 August), was a remarkable story – and not just because of the world record £89m fee. The...

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Sep 13, 2016
Which brands were the winners and losers from Rio 2016 – Sports marketers have their say

The relaxation of the advertising restrictions around the Olympics IP marked a shift in the world of sports marketing with non-official sponsors being allowed to leverage the popularity of the...

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Sep 13, 2016
The digitisation of the Premier League brand

From Opta Sports to the Sun, brands have exploited the online community blossoming around the Premier League for some time with little challenge from football chiefs until now. It...

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Jul 22, 2016
Sports Revolution partners with Brandtix

Sports Revolution, the London-based international sports, media and digital marketing agency, has signed a representation deal with Brandtix Sports Index – the sport’s industry’s first global index for measuring...

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