Blog

Aug 05, 2016
Ones to Watch at the 2016 Rio Olympics

There’s less than 24 hours to go until the 2016 Olympic Games begin in Rio de Janeiro, with the Brazilian city ready and waiting to welcome more than 10,000...

Read more
May 06, 2016
Opinion: China and the Superfans of Tomorrow

Opinion: China and the Superfans of Tomorrow | www.sportindustry.biz Antony Marcou, CEO of sports marketing agency, Sports Revolution, explains how Premier League football clubs can use social media to...

Read more
Feb 19, 2016
GUEST BLOG : A FOOTBALL CLUB RUN BY DATA

Following Manchester United’s humiliating exit from the Champions League couple of months ago, the club has now suffered defeat in the Europa League at the hands of FC Midtjylland....

Read more
Feb 02, 2016
What does the January Transfer Window Tell Us About the Premier League Money Bonanza?

Source: http://www.bbc.co.uk/sport/football/35457851   As the January transfer window closes, Dan Jones, an analyst with Deloitte, shone a light on the financial might of the Premier League in an interview on...

Read more
Jan 17, 2016
Live Sport – Frame Your TV

  “We all know that live sport is a key source of revenue for television broadcasters, giving brands a golden opportunity to connect live with passionate, engaged and international...

Read more
Dec 15, 2015
Sponsors can answer Murray’s call by building the sports they invest in

Fresh from Great Britain’s Davis Cup win, Andy Murray recently made comments in the press that he is worried about where the next generation of British tennis talent will...

Read more
Dec 08, 2015
Guest Blog : Football but not as we know it!

This week it was announced that City Football Group (CFG) is partnering with China’s leading media, entertainment, sports and internet dedicated investment and operating company, China Media Holdings (CMC)....

Read more
Nov 30, 2015
Why British tennis must build on its Davis Cup glory By Kelly Williams

After Great Britain’s dramatic victory in the Davis Cup, Andy Murray has urged the British tennis authorities to build on the legacy of becoming the sport’s world champions. He...

Read more
Nov 19, 2015
What the Class of ’92 and Salford City Tell Us About True Fan Engagement

“It brings people together,” said Gary Neville, describing the magic formula that makes a non league football side like Salford City so popular. They certainly do. For a team...

Read more
Oct 20, 2015
UFC Takes the World by Storm

What’s the fastest-growing sport in the world? Football, with its rapid expansion into new territories such as India, seems a logical choice. Or NFL, as it breaks into new...

Read more