Beko are one of the largest manufacturer of white goods throughout Europe, but in 2007 they were struggling to get a foothold in the UK market. They embarked on LED perimeter board advertising through Sports Revolution originally to engage trade buyers, with the added bonus that there would be consumer exposure. The campaign was a huge success, and the relationship extended to us placing all of Beko’s UK media. Understanding the impact of media on the brand’s business became straightforward when working with us alone.

In 2007, 2.9m football viewers owned a Beko product, by 2010 this number had increased to 3.9m – an increase of 34%, that’s 1m new customers – all football fans. Beko have had a very strong few years, and yet Football Fans, more than other sports fans or homeowners in general are more likely to buy Beko.

Proof, beyond doubt, that Sports Revolution manage campaigns that drive sales.