Beko

 

Sports Revolution have been retained by BEKO, part of the Koc Holdings Group, Turkey's largest consolidated company to increase trade and consumer awareness globally.

 

The client was advised to buy a mix of digital perimeter inventory in the Premier League that delivered maximum media value and exposure in their key trading markets. The appropriate and optimal club, fixure and minutes mix was achieved using Sports Revolution's pioneering Digital media valuation tool DigiTAR

 

The result in year one of a multi year commitment elevated the BEKO brand to become one of the most recognised brands associated with the Premier League with season holdings at 9 clubs in total

 

Club selection - Liverpool, Man City, Tottenham Hotspur, Aston Villa, Everton, Portsmouth, West Ham, Celtic (SPL)

 

The effect this has had on the BEKO business has been significant in a relatively short period. International trade relationships and distribution deals have been strengthened as a direct result of the brand being seen in association with the world's favourite league.