rocky balboa

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With the eminent UK launch of the final Rocky film, Sports Revolution were approached to maximise consumer awareness around the televised Everton vs. Reading game . The aim was to create noise before the Premiere the following week in a way that maximised the potential for television exposure and PR awareness.

 

Campaign Execution

-2 TV facing perimeter boards.

-100% Concourse 6 Sheets at Everton FC.

-Rocky theme tune played as the teams arrived on the pitch.

-Sly lead Everton FC onto the pitch.

 

We received more newspaper column inches than coverage from the Premiere itself . Despite being a low profile game, we managed to get maximum coverage. Interview with Sly on Sky Sports . Front Page exposure in the Guardian and coverage in all the red tops.

 

Sylvester Stallone is a renowned Everton fan and this was an ideal PR opportunity to raise pre-release awareness following the national Outdoor campaign for the film.