Ford transit

 

Ford’s marketing objective was to shift the perception of the ‘White Van Man’ consumer to entrepreneurial artisans. Ford wanted to breathe life into a low interest product category to rejuvenate the image of the Ford Transit and overcome flourishing competitive offers.

 

Campaign objectives were to generate awareness among the “Transit Dave”, a colloquial term for the modern Ford Transit owner. Showcase the new Transit in a way that visibly demonstrates Ford’s passionate association with football. Announce the new Ford Transit to a relevant target market, and generate text response campaign to capture hand-raisers.

 

Our strategy and execution was to roll out a Partner Programme at nine grounds with 6-Sheet panels, A3 washroom panels, 20 promotional staff per ground, text response data capture mechanic and an event & stage special build “Transit goal".

 

“SportsRevolution exceeded expectations on all fronts and we never expected a response rate this high. We are extremely pleased with the campaign and realise the value of an integrated package of advertising, promotion and display that SportsRevolution provides “ Chris O’Donnell, Head of Destination, Kinetic UK